Shopify Select Partner Trustpilot 4.9 from 38 reviews

Your Traffic Isn't The Problem. Your Store Is.

You already paid for the click. Most visitors leave anyway, not because they weren't interested, but because something on the page gave them a reason to hesitate. I rebuild ecommerce stores around buyer psychology and tested layouts, so more of the traffic you have today turns into revenue. Without raising your ad budget by a dollar.

Guarantee: don't like the design? Don't pay. ↗

Book a free store audit call

30 minutes, screen shared, no pitch. You leave with the fixes whether we work together or not.

+43% CVR

Herbar · Skincare

3.1x ROAS

Nuchu · Supplements

+37% RPV

Firstgrin · Oral care

−29% CAC

Nolo · Coffee

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Stores rebuilt

Redesigned, Rebuilt, Then Tested Again

A sample of the stores I've taken through a full conversion rebuild. Every one of these was redesigned around research rather than a theme, then tested after launch.

Thomasiny

Watches and jewellery

Hello Jack

Pet supplements

Tonal

Colour cosmetics

OBJKTS Jewelry

Fine jewellery

Wave Babe

Swimwear

352

Sneakers and streetwear

Benibeca

Menswear

Thomasiny

Watches and jewellery

Hello Jack

Pet supplements

Tonal

Colour cosmetics

OBJKTS Jewelry

Fine jewellery

Wave Babe

Swimwear

352

Sneakers and streetwear

Benibeca

Menswear

Where the money leaks

Four Reasons Good Traffic Still Doesn't Buy

Almost every underperforming store I audit is losing money in the same four places. Not one of them is fixed by spending more on ads.

The offer isn't clear in three seconds

Visitors can't tell what you sell, who it's for, or why it beats the alternative before they decide to leave. Ambiguity reads as risk.

Objections go unanswered

Sizing, shipping, returns, will this actually work for me. The questions that stop a purchase are buried on another page or missing entirely.

Mobile was an afterthought

Most of your traffic is on a phone, but the store was designed on a 27 inch monitor. Price below the fold, tap targets too small, a gallery that fights the thumb.

Checkout adds friction at the worst moment

Surprise shipping costs, forced account creation and a slow cart drawer undo everything the page just earned.

Revenue calculator

Work Out What Your Store Is Leaving On The Table

Drop in your numbers from Shopify Analytics. This is the same arithmetic I run on the audit call, before I look at a single pixel.

Monthly sessions40,000

Current conversion rate1.6%

Average order value$80

Cart abandonment rate70%

Conversion lift after rebuild35%

The lift slider defaults to 35%, which sits below the average result across my last 30 builds. Move it to whatever you find believable. The point of the number is the size of the gap, not the decimal place.

Extra revenue per year

from the visitors already landing on your store

Revenue today$0

Revenue after rebuild$0

Extra per month$0

Orders gained per month0

Sitting in abandoned carts monthly$0

Book a free store audit call

I'll tell you which of these numbers is realistic for your store.

How I work

Design Is The Delivery Method. Persuasion Is The Product.

Decisions come from tests, not taste

Every layout choice traces back to a test I've run or a result I've measured. Hierarchy, offer placement, objection order, checkout flow. You get patterns that already worked instead of a moodboard.

340 A/B tests means I'm not guessing

I've tested enough headlines, layouts and offers to know which ones move the number and which ones quietly cost money. You inherit the winners without paying for the losers.

Built around your buyer, never a template

I read your reviews, support tickets and session recordings before I open a design file. The page answers the objections your actual customers have, in the order they have them.

Shopify Select Partner · 62 builds · $14.2M in tracked revenue

As You Can See For Yourself, The Work Pays

29%

Average decrease in acquisition cost on paid social

22%

Average click through from landing page to checkout

71%^*

Average conversion lift over the page it replaced

340

A/B tests run across client accounts to date

*Measured across 31 client accounts with at least 4,000 sessions per variant, over a minimum 21 day window, against the previous page as control. Accounts below that session threshold are excluded rather than averaged in.

Straight from the inbox

What Clients Say When They Think No One's Watching

Sent in the week each project went live. Names and account details redacted.

Conversions are up like crazy

Inbox

Mica D.to me

8:45 PM

Sam, you actually changed the game for us. We launched a week ago and conversion rate is up 42% on the same spend. Can we get on a call about doing this for the other two brands? I'd like to move fast on it.

Mica

↩ Reply↪ Forward

Re: First draft

Inbox

Nora H.nora@

11:50 AM

Hi Sam, I love the way the desktop version looks. However, over 80% of our purchases happen on mobile and I have some feedback on that view. Other than that I think these may be my final edits.

Thank you so much, I love the way this is turning out.

↩ Reply↪ Forward

Honestly… I love it

Inbox

Dev R.to me, Priya

2:37 PM

I pretty much like everything you've done. It looks very professional and the copy actually sounds like us, which I genuinely did not expect from an outside designer.

I was reading the section on actionable suggestions for improvement. Is that what you need from me? Happy to get started on it right away.

Dev

↩ Reply↪ Forward

CAC is down and nothing else changed

Inbox

Jonah R.to me

4:14 PM

Acquisition cost dropped 29% month over month and literally nothing changed on the media side. Our media buyer is quietly taking credit for it.

Send over the scope for phase two whenever you're ready.

↩ Reply↪ Forward

4.1%

Inbox

Bea L.to me,

6:22 PM

The new landing page is converting at 4.1%. We were sitting at 1.8% for the last eighteen months and everyone told us that was normal for our category.

Our CEO loves the designs and so do I. Can we run the payment for development now rather than waiting on the scoping call?

↩ Reply↪ Forward

The turnaround is unreal

Inbox

Shraddha G.to me

9:58 AM

You are spoiling us with the speed. The other agencies we spoke to quoted ten weeks for the same scope and one of them wanted a paid discovery phase before they'd even give us a number.

Sending the deposit for phase two this afternoon.

↩ Reply↪ Forward

Just wait until they see the numbers

Inbox

Aaron W.to me

10:04 AM

Incredible. You have only delivered and knocked this out of the park. Pumped to record a review video for you, just tell me what you want me to cover.

↩ Reply↪ Forward

Support tickets down 60%

Inbox

Ryan K.to me

9:12 AM

The new product page is unreal. We did more revenue yesterday than the whole of last week, and the size comparison module you insisted on has cut our support tickets by about 60%.

Tell me what invoicing you need.

↩ Reply↪ Forward

See the rest on the call ↗

On the record

Clients Who Kept The Changes

"Sam builds the best converting stores I've worked with. Our site is a big part of why we can scale profitably at all."

Aaron W.Founder, skincare brand

"If you want a store that makes money rather than one that just looks expensive, this is who you call. He asked harder questions than our last agency ever did."

Bea L.Head of Growth, supplements

"We were told for two years that we needed more traffic. Turns out we needed a store that didn't lose 98% of it."

Jonah R.Co founder, coffee

How it runs

You See The Design Before You Commit

Five stages, roughly four weeks from the first call to a live store. You can walk away at stage three for free.

Free audit call

Thirty minutes on a screen share. I go through your analytics, session recordings and reviews with you and show you where the money is leaking. Yours to keep whether or not we work together.

30 minutes

Research and strategy

Review mining, support ticket analysis, competitor teardowns and heatmap review. This is where the copy angles come from, not from a brainstorm.

Week 1

Design, then approve or walk

Full store or page designed from scratch and revised until you're happy. If it still isn't right you pay nothing and keep the research. This is where the risk sits, so I carry it.

Week 2

Build and launch

Developed, speed optimised, event tracking wired up, tested on real devices and shipped live. Balance due once it's running.

Weeks 3 and 4

Test and compound

Launch is the starting line. Optional monthly testing keeps finding the next lift after the rebuild banks the first one.

Ongoing

Who you actually get

You Work With Me. Not A Team You Never Meet.

62Stores built

$350,000Added for one client in year one

340A/B tests run

I started out designing stores that clients loved and customers ignored. The work looked good in a portfolio and did nothing for revenue. Then a founder showed me his analytics after a redesign I was proud of, and conversion had gone down. That was the end of designing on taste.

Since then I've built stores for skincare, supplements, coffee, pet care and jewellery brands, and I run a Shopify Select Partner agency alongside the design work. That partner status matters for one practical reason: it means direct escalation into Shopify when a build hits a platform limit, rather than filing a ticket and waiting like everyone else.

The thing most designers get wrong is treating a store as a brand artefact instead of a sales conversation. Your customer isn't admiring your typography. They're deciding whether to risk their money on a company they'd never heard of ten minutes ago. Every element either reduces that risk or adds to it. Nothing is neutral.

I take on three projects a month so the research gets done properly on each one. If that sounds like the way you'd want this handled, start with the free audit call. You'll know inside thirty minutes whether I'm seeing things you aren't.

Book a free store audit call

Before you ask

The Questions Everyone Asks

How long does the whole thing take?

Roughly four weeks from kickoff to live for a full store, about two for a single landing page. The first design draft lands within a week. Most of the timeline is research and development rather than waiting on design.

What does it cost?

Landing pages start at $2,500. Full store rebuilds run $6,000 to $15,000 depending on how many templates and how much custom development is involved. Ongoing testing retainers start at $2,000 a month. You'll get an exact number on the audit call rather than a range.

What does don't like it, don't pay actually mean?

You pay a deposit to start. If you reach the end of the design stage and the work isn't right, the deposit comes back in full and you keep the research documents. I don't hold work hostage and there's no kill fee. It has happened twice in 62 projects.

Do you build it too, or only design?

Both. Design, development, speed optimisation, analytics and event tracking, and testing on real devices. If you have an in house developer who'd rather build it, I hand over the files and specs and stay available for questions.

What does Shopify Select Partner mean for me?

Select is a tier Shopify grants agencies based on build volume, merchant outcomes and platform expertise. Practically it means direct escalation into Shopify support, early access to platform features, and someone who has already shipped this kind of build many times rather than learning on your account.

What if my traffic is too low to test properly?

Below roughly 4,000 sessions a month, A/B testing produces noise rather than answers. At that stage the right move is a research led rebuild using established principles, then testing once volume supports it. I'll tell you which situation you're in on the call.

Will this hurt how the brand looks?

Usually the opposite. Most brand first stores are unclear rather than elegant. Clarity and persuasion sit perfectly well alongside a strong aesthetic. What they don't sit alongside is decoration that makes the customer work harder.

	Best fitSAM.CRO	Design agency	Freelance marketplace
Shopify Select Partner
Design and build handled end to end
Decisions backed by conversion testing
Customer research before design starts
Custom built with no themes or templates
You approve the design before paying in full
Unlimited revisions
You talk to the person doing the work

Your Traffic Isn't The Problem. Your Store Is.

Redesigned, Rebuilt, Then Tested Again

Four Reasons Good Traffic Still Doesn't Buy

The offer isn't clear in three seconds

Objections go unanswered

Mobile was an afterthought

Checkout adds friction at the worst moment

Work Out What Your Store Is Leaving On The Table

Design Is The Delivery Method. Persuasion Is The Product.

Decisions come from tests, not taste

340 A/B tests means I'm not guessing

Built around your buyer, never a template

As You Can See For Yourself, The Work Pays

What Clients Say When They Think No One's Watching

Conversions are up like crazy

Re: First draft

Honestly… I love it

CAC is down and nothing else changed

4.1%

The turnaround is unreal

Just wait until they see the numbers

Support tickets down 60%

Clients Who Kept The Changes

You See The Design Before You Commit

Free audit call

Research and strategy

Design, then approve or walk

Build and launch

Test and compound

What You're Actually Choosing Between

Don't Like It? Don't Pay.

You Work With Me. Not A Team You Never Meet.

The Questions Everyone Asks

Find Out What Your Store Is Costing You.